After 75 Years, Brennan’s Market Will Close Its Doors

Monroe, Wisconsin — July 12, 2017 — In 1942, when Frank Brennan opened his road-side fruit stand in Monroe, Wisconsin, he wasn’t aware his legacy would last for 75 years.  Unfortunately, due to changing consumer habits and increased competition, Brennan’s Market will be closing all stores September 30, 2017.

Brennan’s Market, with five retail locations and cheese warehouse & packaging facility, employs 150 full and part-time workers. The Brookfield, WI location is being sold but will remain open along with the other stores.  As of now, there are no firm plans for the sale of the remaining properties but all stores will remain fully staffed and stocked.

Over the years, Brennan’s Market has built personal relationships with its growers and producers to assure the best possible quality from harvest and production to delivery.  For decades, the Brennan’s family and staff personally visited and inspected every farm, orchard, vineyard, microbrewery and cheese factory that they purchased from including locations in the United StatesCanadaAustraliaChileNew Zealand and Italy.

In 1967 Brennan’s Market expanded into Madison, WI, in 1988 into Brookfield, WI and into Oconomowoc, WI in 2009 as Frank’s son Skip took over the management of the business. Brennan’s Market saw a significant decline in sales during the recession beginning in 2008.  However, even as the economy rebounded, Brennan’s Market sales remained flat.  The growth of competition and new options for consumers has made Brennan’s Market business model unsustainable.

“Although we’re all saddened by the decision to close our doors later this year, we are sincerely grateful for the generations of loyal customers and our incredible partners,” said Tim Culhane, General Manager/Owner of Brennan’s Market.  “Without our outstanding staff we never would have achieved our high level of customer service and we will be assisting them with job placement support this fall,” Culhane added.

“We hope that all past employees and customers we’ve had the honor to serve over the years will stop in and visit through September 30 and enjoy our final Chin Drippin’ Peach Season,” Culhane concluded.

About Brennan’s Market:  Brennan’s Market has five stores in BrookfieldMadisonMonroe and Oconomowoc WI and owns a cheese warehouse and packaging facility in New Glarus, WI.

Contact:  Wayne Glowac, 608.573.0121,


SOURCE Brennan’s Market

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