Snakerheads. Perhaps a new term for some while for others, it’s a culture, a desire, a status. For true sneakerheads, lining up for limited-release footwear involves nights spent camped out on the sidewalk and fights that can even turn deadly. Gentleman’s Quarterly [GQ] recently released a short documentary about young blacks committing crimes and murdering people for trendy sneakers.
The market for reselling collectible sneakers is huge. Sneaker data company Campless reports that the secondary sneaker market, where sneakers are resold, was worth $1.2 billion as of October 2015. eBay, whose sneaker market is valued at $334 million in the past 12 months, accounts for 25 percent of the industry, according to Campless.
The Nike Air Yeezy 2 NRG can sell for as high as $6,000 on the resale market.
These corporate assailants aren’t simply taking clothes from their victims. They’re taking status. Something is very wrong with a society that has created an underclass that is slipping into economic and moral oblivion, an underclass in which pieces of rubber and plastic held together by shoelaces are sometimes worth more than a human life. The shoe companies have played a direct role in this. With their million-dollar advertising campaigns, superstar spokesmen and over-designed, high-priced products aimed a impressionable young people, they are creating status from thin air to feed those who are starving for self-esteem.
What is advertised on TV and whatever your peers are doing, you do it too.” Most assuredly, the shoe industry relies heavily on advertising; it spends hundreds of millions annually to promote and advertise its products, churning out a blizzard of images and words that make its shoes seem preternaturally hip, cool and necessary. Watch this documentary. What you will learn might surprise you.